Services

Strategy Design Technology Our Process

Strategic Thinking

We deliver interactive services and media platforms: web-based applications, microsites, mobile experiences, portals and interfaces for games and TV.

Social Media
NWS loves community. With social networks and user-generated content forming a major part of the web's fabric, we work with global brands to develop effective strategies: to reach out to new and existing audiences, to understand in detail how companies are perceived, or even to bring entirely new communities together. This requires a deep understanding of individual and collective user behavior, as well as technical experience of how social media platforms are developed and sustained.

Competitive Analysis
Nabulae's strategic solutions stem from taking the time to understand you, your marketplace and your competition. We work to analyze the successes and failures of your competitors' online activity: their interaction with their audience, their use of technology and the position they occupy. This analysis allows NWS to define an approach that not only meets your marketing objectives and positions you appropriately, it delivers on strategic business goals.

Persona Development
We want to deliver the best user experience possible, on every project. To do this, we have to understand the users themselves. Who are they? What are they looking for? How can we add value to their experience? For high-volume, high-traffic sites, detailed insight into a complex user base is vital. Nabulae's interaction designers create 'Personas'; identifying common priorities among your users and tailoring the information architecture to their needs. The result? Web sites and applications that feel right.

Website Analytics
Nabulae's focus goes beyond just the visual and the functional; we create work that brings real business advantage. Defining the strategy behind this – and how to measure it – is the true goal of web analytics. We engage with our clients to help them understand current user behavior, trends and site performance, and provide solutions which encompass the full life-cycle of successful analysis: goal identification and measurement of success, system integration and implementation (whether 3rd party or bespoke), reporting and ongoing adaptation.

Search Engine Optimization
Search is the cornerstone of the web. How can we make you more findable? Nabulae's experience in developing major portals and campaign sites for clients to apply a careful blend of content strategy, accessibility & standards expertise and a core understanding of search engine technology to every project. We define an approach that works not only for initial deployment and launch, but also provides a platform for flexibility and adjustment as the search landscape changes.

Project Planning / Management
Designing and building interactive solutions for some of the world's biggest brands requires more than just top-class creative and technical skills. It relies on an experienced project management team and a methodology that encompasses business focus, flexibility and an emphasis on quality. NWS has an established process that combines strategic thinking and Agile development methods with a closely-controlled approach to milestone planning and resource allocation.

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